Creator Cutoffs

What each creator program asks for, with sources and dates

Follower, subscriber and watch-hour cutoffs for platform money programs, affiliate programs and brand-deal marketplaces. Every entry quotes the program's own page and shows the date we last looked. 18 entries as of 2026-10-17.

This is a reading aid, not a promise of approval. Programs also review your content and may change rules at any time. Entries marked "unconfirmed" or "excerpt only" are weaker; the badge says why. How we check.

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YouTube Partner Program (ads and revenue share)

Video platforms · Official page read upcoming change · checked 2026-10-17

YouTube's main monetization program. The help page lists two ways a channel becomes eligible to apply.

Requirements as stated on the source
  • Get 1,000 subscribers with 4,000 qualified watch hours in the last 12 months, or
  • Get 1,000 subscribers with 10 million qualified Shorts views in the last 90 days.
  • Follow the YouTube channel monetization policies; live in a country/region where YPP is available; have no active Community Guidelines strikes; have 2-Step Verification on; have advanced features access; have one active AdSense for YouTube account linked (or be ready to set one up in YouTube Studio).

Source · Details and caveats

YouTube Partner Program: lower entry tier shown on the YouTube Creators page

Video platforms · Official page read sources differ · checked 2026-10-17

YouTube's Creators 'Earn' page answers 'How many subscribers do I need to get paid?' with smaller numbers than the help page above.

Requirements as stated on the source
  • 500 subscribers and 3 public uploads (past 90 days) and either:
  • 3,000 valid watch hours on long-form videos (past 365 days), or
  • 3M valid Shorts views (past 90 days).

Source · Details and caveats

YouTube Creator Partnerships (brand-deal tools in YouTube Studio)

Brand deals · Official page, excerpt only · checked 2026-10-17

YouTube's brand-deal feature, shown in the Earn tab of YouTube Studio for eligible creators.

Requirements as stated on the source
  • Be at least 18 years old.
  • Be in the YouTube Partner Program.
  • Be based in one of the available countries/regions (the help page lists 24, including the United States, United Kingdom, Canada, Australia, India and Brazil).
  • Have no active Community Guidelines strikes.
  • Follow YouTube's monetization policies.

Source · Details and caveats

TikTok Creator Rewards Program

Video platforms · Official page read · checked 2026-10-17

TikTok's program that pays for qualified views on original longer videos.

Requirements as stated on the source
  • Be based in a country where the program is available (TikTok's page lists them).
  • Account in good standing (Community Guidelines and Terms of Service).
  • Personal Account only; Business Accounts and political/government accounts do not qualify.
  • At least 18 years old.
  • At least 10,000 followers and 100,000 video views in the last 30 days.
  • Videos must be original, high-quality, over 1 minute, with at least 1,000 views on the For You feed; not a Duet or Stitch; not made with Photo Mode; 'Ads, paid promotions, or sponsored content do not qualify.'

Source · Details and caveats

X Original Content Rewards

Social platforms · Official page read program replaced · checked 2026-10-17

X's payout program for original content. It replaced Creator Revenue Sharing, which closed to new enrollment on August 7, 2026 and was retired September 7, 2026.

Requirements as stated on the source
  • Be based in a country where the program is available; be 18+; account in good standing.
  • Personal or Business account (political/government organizations not eligible).
  • Hold an active X Premium, Premium+ or Premium Business subscription, or a Plus, Premium, Super or Ultra plan on The X Subscription.
  • At least 500,000 Home Timeline impressions from verified users in the last 90 days (reply impressions excluded).
  • At least 500 verified followers.
  • Actively post original content as X defines it.

Source · Details and caveats

Twitch Affiliate Program

Live streaming · Official page read · checked 2026-10-17

Twitch's first monetization tier for streamers.

Requirements as stated on the source
  • Reach 25 followers.
  • Stream for 4 hours.
  • Stream on 4 different days.
  • Reach an average of 3 concurrent viewers on 4 different days (days below 3 do not count against you).
  • Two-Factor Authentication on. Streamers aged 13-17 need parent/guardian consent and supervision.

Source · Details and caveats

Instagram Gifts (on Reels)

Social platforms · Unconfirmed: third-party summary unconfirmed · checked 2026-10-17

Fans buy Stars and send gifts on Reels. Requirements below come from third-party pages that cite Instagram's Help Center.

Requirements as stated on the source
  • At least 500 followers.
  • A professional (Creator or Business) account; 18 or older.
  • Live in an eligible country; a payout account set up on Instagram.
  • Meet Instagram's Partner Monetization Policies and Community Standards; agree to the Gifts terms.

Source · Details and caveats

Instagram Subscriptions

Social platforms · Unconfirmed: third-party summary unconfirmed · checked 2026-10-17

Recurring paid subscriptions for exclusive content. Requirements below come from one third-party page that cites Instagram's Help Center.

Requirements as stated on the source
  • At least 10,000 followers.
  • A professional (Creator or Business) account; 18 or older.
  • Live in an eligible country; meet Instagram's Partner Monetization Policies and Community Standards.

Source · Details and caveats

Amazon Associates (US)

Affiliate programs · Official page, excerpt only · checked 2026-10-17

Amazon's affiliate program. Approval is tied to sales you drive after you sign up, and to a review of the sites you list.

Requirements as stated on the source
  • After you sign up, Amazon checks your application 'once you've driven qualified sales (we require at least three within the first 180 days)'. Personal orders do not qualify.
  • All sites you list must have robust original content ('a good rule of thumb is at least 10 posts') and be publicly available (not a closed group or behind a paywall).
  • For social pages Amazon says the page must be established with 'a substantive number of organic followers/likes (in most cases, at least 500)' and public.

Source · Details and caveats

Amazon Influencer Program

Affiliate programs · Official page, excerpt only · checked 2026-10-17

Amazon's creator storefront program for social media accounts.

Requirements as stated on the source
  • A qualifying YouTube, Instagram, TikTok, Pinterest or Facebook account (Amazon's own news page lists these).
  • Amazon says it evaluates content quality, engagement rate and follower count. No fixed threshold is published on the pages we read.
  • On an Amazon regional page, Instagram or Facebook applications must use a business account.

Source · Details and caveats

Etsy Affiliate Program and Creator Collective

Affiliate programs · Official page read · checked 2026-10-17

Etsy runs an affiliate program for sites and a Creator Collective for social creators.

Requirements as stated on the source
  • Affiliate Program: 'All affiliates are welcome to apply', but cashback sites and voucher sites are not eligible at this time.
  • Creator Collective: 'you must have a minimum of 500 followers on at least one authorized channel.'
  • Commissions are earned on qualifying sales (excluding tax, shipping, returns and cancellations) and are typically validated 30 days after the sale.

Source · Details and caveats

Shopify Affiliate Program

Affiliate programs · Official page read · checked 2026-10-17

Pays commission when a referred merchant buys a full-priced Shopify plan.

Requirements as stated on the source
  • 'Free to join'.
  • 'Open to anyone with an audience of merchants at any stage of their business journey. However, not every application is approved as we prioritize quality and relevance.'

Source · Details and caveats

eBay Ambassador and eBay Partner Network

Affiliate programs · Official page read · checked 2026-10-17

eBay's partner page offers two entry points: eBay Ambassador (social-first creators) and EPN (technical integrations).

Requirements as stated on the source
  • eBay Ambassador: 'For social-first creators' to 'discover and share eBay finds. Build a storefront, curate your picks, and earn.' The page marks it 'For US & UK-based users only'.
  • EPN: 'For diverse technical needs', with access to feeds and APIs.
  • No follower minimum is stated on the page we read.

Source · Details and caveats

impact.com (creator / publisher side)

Affiliate networks · Official page read · checked 2026-10-17

An affiliate network where creators apply to individual brands.

Requirements as stated on the source
  • The page says creators 'apply to partner with brands directly from their product pages, then grab tracking links'.
  • No audience minimum is stated on the page we read; each brand decides on its own approval.

Source · Details and caveats

Later (formerly Mavely)

Affiliate programs · Official page read renamed · checked 2026-10-17

The joinmavely.com page now says 'Mavely is now Later'.

Requirements as stated on the source
  • The page we read says: 'Mavely is now Later. Keep the creator experience you know, with more ways to earn and more opportunities to partner with top brands.'
  • No eligibility or follower numbers are stated on the page we read.

Source · Details and caveats

CoPromote

Brand-deal marketplaces · Official page read · checked 2026-10-17

A platform where creators list sponsorship opportunities and brands post sponsorship needs.

Requirements as stated on the source
  • The page says: 'no agency, no minimum follower count required'.
  • Described as free for creators to join.

Source · Details and caveats

Collabpie

Brand-deal marketplaces · Official page, excerpt only · checked 2026-10-17

A campaign marketplace that matches creators to brand campaigns.

Requirements as stated on the source
  • Page Q&A: 'Do I need a huge following? No. Our AI matches on content quality and audience fit, and many campaigns specifically want micro creators.'
  • 'Joining Collabpie is free for creators.'

Source · Details and caveats

GameInfluencer

Brand-deal marketplaces · Official page, excerpt only · checked 2026-10-17

Gaming-focused creator campaigns.

Requirements as stated on the source
  • Page says 'no agency, no minimum subscribers' for its fixed-rate-per-view option (stated as up to €4 per 1,000 views).
  • 'Is it really free? Yes - always. Creating an account and applying costs nothing.'

Source · Details and caveats

Recent changes we noticed

All changes and how to read the dates