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YouTube Creator Partnerships (brand-deal tools in YouTube Studio)

Brand deals · Official page, excerpt only · last checked 2026-10-17

YouTube's brand-deal feature, shown in the Earn tab of YouTube Studio for eligible creators.

Requirements as stated on the source

• Be at least 18 years old.
• Be in the YouTube Partner Program.
• Be based in one of the available countries/regions (the help page lists 24, including the United States, United Kingdom, Canada, Australia, India and Brazil).
• Have no active Community Guidelines strikes.
• Follow YouTube's monetization policies.

Process

If you are eligible, the Creator Partnerships tab 'will surface automatically' in the Earn tab in YouTube Studio.

Notes and caveats

• Because it needs YPP membership, the YPP numbers above apply first.
• A separate Google Ads help page says that starting June 2026, core Creator Partnerships features for advertisers are available in all locations where YPP is active.

Sources

• https://support.google.com/youtube/answer/9385307 (main source)
• https://support.google.com/google-ads/answer/15471603?hl=en

How we read it: official page; text seen only as a search-result excerpt. Rules change; confirm on the program's own page. This page has no affiliate links.